LONDON, United Kingdom: UK-based fashion brand Missguided Ltd, who sell clothes aimed at 16 to 35-year-old women, made the transition from pure play etailer to omnichannel retailer by opening their first stores in Westfield Stratford City (London) and Bluewater Shopping Centre (Kent). attune is proud to have played a vital, supporting role in this, for Missguided's groundbreaking occasion.
Before choosing to work with attune, the Manchester company was faced with the time-critical task of upgrading their legacy system, which was no longer able to support their exponential growth and provide the omnichannel functionalities that their intended on- and offline presence required.
The technologies selected to bring Missguided’s retail, wholesale and ecommerce operations onto a single platform were SAP® Fashion Management, the attune Fashion Suite™ to accelerate its implementation, and SAP® Customer Activity Repository (CAR).
Following the successful and widely publicised launch of Missguided’s flagship store in London, Gerald Reiser, Regional Director of attune Europe, said, “Missguided had big plans, knew the industry was watching and were on the search for a scalable system to support their ambitions and a solutions expert with the ability to implement it within their tight timeline.
“We are very happy to have convinced the Missguided team with our proven know-how and out-of-the-box best practice suite that facilitated the rapid deployment of their new solution within six months. We’re glad that we were able to provide Missguided with a suitable, agile counterpart to accompany them on their journey.”
Missguided opened their first brick-and-mortar store in London in November 2016 and their second in Kent in June 2017.
attune is an end-to-end technology solutions provider with exclusive focus on the fashion and lifestyle industry. Our unique specialisation and know-how helps global brands and retailers offer omnichannel services and align their business processes with contemporary consumer behaviour. Please visit www.attuneconsulting.com for more information.
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